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Inbound Marketing Agency
With Inbound Marketing, you’ll be able to increase your online sales.
We are proud to be Hubspot Certified Partners.
With Inbound Marketing, you’ll be able to increase your online sales.
What is Inbound Marketing?
Traditional marketing (Outbound Marketing) is mainly based on interrupting users to display an ad. On the contrary, this new advertising tool called Inbound Marketing means precisely the opposite.
Instead of interrupting the user, what we do is create content that can be found by the user when needed. In this way, we can reach users as soon as they start to think about buying a product or hiring a service.
Contact UsAssets in Inbound Marketing
Digital assets are created in different ways, from blog articles to social media content or YouTube videos.
The common denominator for all these contents is that all of them must be useful to the user, they must offer real value.
Most of these contents will be of free access and free of charge. But we’ll also have a low percentage of high-value content for which users will have to leave their data in order to get access.
Once having obtained users’ data, we will be able to keep offering valuable content and nurturing our relationship with customers, until reaching the ideal moment for the transaction to be made.
How do we work when performing Inbound Marketing?
We draw the attention of relevant users
The first step is to define our ideal customer. Once we have defined it, we can think of different strategies to draw its attention. At this stage, we work hard for generating content through social media and blog posts. This can be complemented with paid traffic in Google Ads and Facebook Ads.
We turn Users into Potential Customers
Once the user gets into our website, the main goal is to turn that anonymous user into a known user who is identified by her/his name, surname, company, and other relevant data. Thus, we create value content, to which users only get access by filling a form with their data. This data can vary according to your marketing goals.
We turn Potential Customers into Real Sales
E-mail automation will lead to positive interactions between your potential customers and your company. We also integrate data with a CRM system, so that your sales team can take action at the right moment, right when the potential customer is more willing to make a purchase. Each positive interaction between your potential customers and your brand is a step forward towards ensuring the transaction is finally closed.
We improve Customer’s Loyalty
Ensuring the purchase is made is great, but it is also important to know that efforts do not end there. Through social media and e-mail marketing campaigns, we will add value at all times. The goal is, beyond getting new customers, to make our customers loyal to our brand so that they are willing to tell their friends about our fantastic product and service.
Benefits
Benefits of Inbound Marketing
No pay per click
Through Inbound Marketing, you’ll get new customers in a recurring and organic way, without the need of paying per click. This is especially important in highly competitive niches.
Win Customer’s Loyalty
Since we’ll be educating customers through value content, they will look at your brand as a reputable source.
Build your own database
Each user accessing your website and downloading value content will enter your database, which will then be used for targeted marketing campaigns.
Differentiation
Many brands are still not making the most of Inbound Marketing. By applying this strategy at an early stage, your company will stand out among competitors
Measurable Outcomes
All results from inbound campaigns are 100% measurable through Google Analytics. We create Data Studio dashboards with the campaigns’ most important metrics.
It increases your sales
By carrying out a successful and consistent Inbound Marketing campaign, your sales will boost.
Our Tools
At SEOnet we work with the market’s leading marketing automation tools. This allows us to be flexible and adapt to our customers’ diverse needs.
Why choosing SEOnet as your Inbound Marketing Agency?
TEAM
Our team is made of specialized professionals with vast experience of each of the areas making a successful Inbound Marketing campaign.
CERTIFICATIONS
We are Hubspot Certified Partners. Hubspot is the world’s leading platform for Inbound Marketing Automation. Being Hubspot Partners allows us to get access to preferential and exclusive training and, besides, it ensures your company is in good hands.
RESULTS
We are data-driven and we measure absolutely everything. We use Google Data Studio to create Dashboards with the most relevant KPIs, so that we can easily measure results.