Content Marketing Agency

Our SEO experts optimize content to maximize its visibility in Google

Quality content makes the difference, connects with your audience, and attracts customers. When your words stand out, your brand shines!
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What is Content Marketing ?

We are experts in creating high-quality content strategies. Our goal is to generate more sales and conversions for your business.
Content marketing is the process by which valuable content is created and distributed. It starts by defining a buyer persona, and it then moves to creating quality content which is useful to the buyer throughout the whole buying process (customer journey).
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Why is it important to define your content strategy?

Content marketing implies identifying users’ real needs and solving them.

Is important to note that content marketing must be based on a strategy. Creating large volumes of content without a strategy is not doing content marketing.
On the other hand, the key to success is making sure that content is created with SEO in mind. To rank within Google first results, content must include certain keywords and its structure must be optimal.

This is where our team stands out. We have more than 20 years of SEO experience, and we rely on a highly specialized copywriting team.

Benefits of Content Marketing

It attracts potential customers and it increases your sales

It improves your website’s SEO

In SEO, we always say ‘content is king’. Today, this is truer than ever. Consumers feel empowered by the internet, and they expect brands to offer valuable information that allows them to make their own decisions.Google favors websites that satisfactorily solve users’ real needs.

It helps to build brand image (Branding)

Creating value content will allow your business to become a “top of mind” brand. By offering valuable information and solving your costumers’ problems, you will be able to build trust and become one of your sector’s thought leaders.

It increases your sales

The fact that your website has good traffic and that your customers gain trust in your business will increase your sales. We use Google Analytics to measure any valuable action on your website, such as Leads through forms, chats, or E-Commerce transactions

Content may be created in different formats.

These are some of the most popular:
  • Blog Posts
  • Case Studies
  • YouTube Videos
  • Ebooks
  • Testimonials
  • Social Media Content
  • Institutional Videos
  • Webinars and Infographics

Our Work Methodology

We are more than an agency: we are your content marketing team.

01.

Study both the business and its goals

Each business has different goals. Therefore, the content marketing strategy must always be customized.

02.

Selecting keywords

The secret is to find out users’ genuine questions and to think about the real words they use when searching on Google. For this research stage, we use different tools like AHREFS, Semrush, and Google Keyword Planner.

03.

Generating value content

We use advanced content analysis tools.

04.

Verifing content

At this stage, our quality control team verifies that content meets all technical requirements to rank within Google’s first results. Then, content is posted online after ensuring all corresponding SEO tags are in place.

05.

Measuring and improving

Thanks to statistical data obtained through Google Analytics and Google Search Console, our web analytics team suggests continuous improvements and optimizations. No matter how successful a content marketing campaign is, there are always things to improve.

Would you like to receive more information?

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